Our Brand
FlyForward is a UK charity connecting young people with aviation mentors, career guidance, and real opportunities across every corner of the industry, not just the flight deck. It was founded by Timur Seniut at 16, and today it is run by a mix of students and experienced adults. The students bring the energy; the adults bring the DBS checks.
Our visual identity is the night sky before a dawn departure: deep navy, a sharp sky-blue horizon, and clean, confident typography. It should always feel modern, aspirational, and credible. Professional enough for an airline boardroom, exciting enough for a 14-year-old who has just discovered flight radar.
Brand personality
- Forward-moving. Our name, our chevrons, and our language all point one way: onwards and upwards.
- Serious mission, unserious captions. The work is real and so are the opportunities. The Instagram captions, less so.
- Honest. Plain speech, real opportunities, no overpromising. If we say there's a hangar tour, there's a hangar tour.
- Every career, not just pilots. Engineers, controllers, dispatchers, designers, and the person who decides how small the legroom can legally get. The brand never implies aviation is only the flight deck.
The Logo
Our identity has three parts: the full logo, the mark (three chevrons in a rounded frame, always pointing forward), and the wordmark. Use the full logo wherever space allows; use the mark alone for favicons, avatars, and small applications.
The name
Two spellings are approved, and only two:
Recolouring
You may recolour the logo into any single colour from our palette below. The only rule is that it must contrast with its background and stay clearly visible. A navy logo on a navy background is not minimalist, it is invisible.
Gradients are also allowed, as long as they are clean, simple, and linear, built from palette colours. Sky Blue into Horizon looks like a sunrise. Anything with more than two or three stops looks like a petrol spill.
Clear space and minimum size
- Keep clear space around the logo equal to the height of one chevron in the mark. Nothing sits inside that zone: no text, no other logos, no exceptions.
- Minimum sizes: full logo 110px wide on screen (30mm in print); mark alone 24px (10mm in print). If people need to squint, it's too small.
- Use the supplied SVG/PNG files, never redraw the logo
- Recolour into any single palette colour with strong contrast
- Use clean, linear, two-tone palette gradients
- White on dark, black on light, when in doubt
- Scale proportionally from the corner
- Use colours from outside the palette
- Use radial, rainbow, or "creative" gradients
- Place it where it can't be clearly seen
- Stretch, squash, rotate, or crop it
- Combine it with other logos into a single lock-up without written approval
Colour
The palette is a night flight: deep navy layers, a bright sky-blue horizon, and cloud-white text. Sky Blue is our signature; it does the pointing, the highlighting, and the calling-to-action. Click any swatch to copy its hex value, because nobody has ever typed a hex code correctly first time.
Proportion (a suggestion, not a law)
On the website, navy dominates and Sky Blue stays an accent, roughly like this:
Our social posts cheerfully ignore this bar, and that is by design. A post might be 90% photograph with huge white and blue type over the top, or lean on completely different colours when the format calls for it. On socials, impact beats ratios. The bar above is for the website, decks, and documents, where restraint actually helps.
Typography
Three typefaces, three jobs. All are free Google Fonts, so there is no excuse for Arial.
EVERY RUNWAY.
Voice & Tone
FlyForward talks to two very different audiences and needs to sound right for both. Think of it as two registers on the same radio.
To students
Direct, warm, and allergic to waffle. We write like a sharp older student who has done the research: short sentences, active voice, jargon explained the first time it appears. Encouraging without being patronising. Nobody here says "hey kids".
To corporations and partners
Professional, confident, and worth taking seriously. Clear asks, real numbers, no inflated claims. A partnerships email from FlyForward should read like it came from an organisation an airline would happily put its logo next to, because it did.
In comments and captions
Jokey. This is where the banter lives (see the next section for the rules of engagement). A caption can be funny; a safeguarding policy cannot. Knowing which document you are writing is 90% of the job.
- Direct: say the thing. Then stop saying it.
- Ambitious: altitude, clearance, runway, take-off. Our metaphors point upward, and one per paragraph is plenty.
- Honest: no inflated numbers, no "guaranteed careers", no pretending barriers don't exist. We're credible because we're straight.
- Inclusive: every aviation career matters and no prior experience is assumed.
"The skies aren't out of reach. FlyForward is here to help you find your path, whatever it looks like."
"FlyForward leverages best-in-class synergies to empower youth stakeholders in the aviation vertical."
"STOP SCROLLING. Join FlyForward as a member today."
"Hey kids!!! Wanna be a pilot?? 🛩️🔥 Sign up NOW!!!"
Imagery
Photography should feel real and cinematic, never stocky. We favour:
- Dusk and night-sky tones that sit naturally on the navy palette: golden hour aprons, runway lights, contrails at blue hour.
- Real people, real moments: young people at events, in simulators, on airfields. Candid over posed. If everyone in the photo is pointing at a laptop and laughing, it's stock. Delete it.
- The whole industry: hangars, towers, engineering benches and ops rooms, not only aircraft.
- Room for type: heroes need a darker area where headlines stay readable; a navy gradient fade may be applied over any photo. Our social posts routinely run huge condensed type straight over a darkened photograph, and that is the house style.
Avoid: harsh daylight stock photos, watermarked images (paying for photos is cheaper than the lawsuit), exaggerated HDR, and any image of identifiable young people without consent in line with our Photography and Image Use Policy.
Partners & Co-Branding
We love working with airlines, airports, training organisations, schools, and media. If that's you:
- Use the logo files provided below, following the recolouring and contrast rules in section 02.
- Refer to us as "FlyForward" or "FLYFORWARD", nothing else. Section 02 is the one rule we have no sense of humour about.
- Don't imply endorsement of a product or service without a written partnership agreement.
- Send anything featuring our brand, such as press releases, posters, or co-branded pages, to us for a quick sign-off before publication. We're quick.
Copyright & Ownership
The FlyForward name, the chevron mark, the full logo, the wordmark, and the visual identity described on this page are the property of FlyForward UK. © 2026 FlyForward UK. All rights reserved.
- You may use our brand assets to refer to FlyForward accurately: press coverage, partner materials produced under an agreement, and school or event materials promoting FlyForward activities.
- You may not use the name or logo to imply endorsement, sell merchandise, or register anything (domains, handles, companies, trademarks) containing "FlyForward" without written permission. Yes, that includes FlyForward mugs on Etsy. We admire the hustle; ask first.
- Photography on our channels belongs to FlyForward or its respective owners and is used with consent. It is not a free stock library, no matter how good the sunset is.
- Bebas Neue, DM Sans, and DM Mono are used under the SIL Open Font License via Google Fonts. The fonts are free; our logo is not.
- Third-party logos and trademarks that appear alongside ours belong to their respective owners.
Asset Downloads
Always use these files. A screenshot of a screenshot of the logo is not a logo, it's a cry for help.
Questions
Anything this page doesn't answer, such as unusual formats, merchandise, broadcast use, or a press kit, goes to info@flyforward.co.uk. If your question is "can I stretch the logo just a little bit", the answer was in section 02 and it was no.
See also our full library of public policies, which contains considerably fewer jokes.
Social Media & Banter
Our social presence is jokey by design; that is official policy, and you are reading it. The FlyForward voice on socials is quick, cheeky, self-aware, and never sounds like a press office. We make jokes, we mock gently, and we know exactly when to stop.
What the banter looks like
Where the banter stops
The rules below are absolute. They are not tone suggestions, and they do not bend for engagement, trends, deadlines, or a good punchline. Anyone posting on behalf of FlyForward is bound by them, and breaching them is treated as a serious conduct matter, not a joke that missed.